How to Drink Baijiu: A Guide to Enjoying China’s Iconic Spirit

Baijiu (pronounced "bye-joe") is the world’s most consumed spirit, yet for many outside of China, it remains an undiscovered treasure. At Sanyou, Australia’s first and most awarded baijiu brand, we’re passionate about introducing more people to this complex and storied spirit. Whether you're new to baijiu or looking to refine your drinking experience, this guide will help you appreciate it the right way.

1. Understand Baijiu’s Culture and Varieties

Baijiu isn’t just a drink; it’s an integral part of Chinese culture. It’s enjoyed at business banquets, family celebrations, and special occasions. There are four main aroma categories:

• Strong Aroma – Bold, fruity, and intense, commonly found in Sichuan and Anhui styles.

• Light Aroma – Subtle and floral, with a smooth, crisp finish, often from northern China.

• Sauce Aroma – Deep, umami-rich, and complex, resembling soy sauce notes.

• Rice Aroma – Delicate, with sweet and floral characteristics, commonly found in southern China.

Sanyou’s baijiu follows traditional Chinese methods but is made with Tasmania’s pure local grains and water, offering a unique take on this revered spirit.

2. The Right Way to Drink Baijiu

Baijiu is traditionally consumed neat and at room temperature in small glasses (similar to shot glasses but meant for sipping, not shooting). Here’s the traditional approach:

A. The Toasting Ritual

Baijiu drinking is deeply social. If you’re drinking in a group, the traditional toast is "Ganbei!" (meaning "dry cup"), but for a more relaxed approach, a simple nod and cheers will do.

B. Shoot (but only a small amount at a time)

Baijiu is often served in small glasses of approximately 10 - 15ml, the small shots are to be downed in one sip and then let the flavours develop on your palate.

C. Pair with Food

Baijiu’s bold profile pairs beautifully with food. Try it with spicy Sichuan dishes, BBQ meats, dumplings, or rich umami flavours. Our Sanyou baijiu, with its smooth character and Tasmanian influence, also complements Australian-style seafood and charcuterie.

3. Modern Ways to Enjoy Baijiu

While tradition is important, baijiu is also evolving in modern bars and cocktails. Some creative ways to enjoy it include:

• Baijiu Highball – Mix baijiu with soda water and a slice of citrus.

• Baijiu Negroni – Swap gin for baijiu in a Negroni for an earthy twist.

• Baijiu & Tonic – A simple and refreshing mix, perfect for summer.

At Sanyou, we encourage experimentation—whether neat, paired with food, or in a well-crafted cocktail.

4. Where to Try Baijiu in Australia

Sanyou baijiu is available in select bars and Chinese restaurants across Australia. If you're new to baijiu, visit our website (www.sanyou.com.au) to order a bottle to explore at home.

Final Thoughts

Drinking baijiu is an experience, not just a drink. Whether you embrace the traditional toasting culture or enjoy it in a cocktail, the key is to savour the complexity and depth of this ancient spirit.

Have you tried baijiu before? Let us know your experience in the comments or tag us on social media with your favourite way to drink Sanyou!